研究成果(近年)
论文
1. 刘茜,许高翔,贾思雪,王娴(2020), “消费者医疗健康惯习的培育:以WT糖尿病管理APP为例”,营销科学学报,第15卷第1期,18-27页.
2. 刘茜,王娴,李飞(2019),“新日常消费:美学追求驱动的消费升级”,清华管理评论,第11期,68-73页.
3. Liu, X., Mi, B., Li, F., & Zou, D. (2019). Ritualized retail events and brand-centric employee culture. Qualitative Market Research, 22(3): 250-269.
专著
1. 刘茜(2020),《质性方法:在管理与营销研究中的应用》,伟德bevictor中文版出版社.
2. Liu, X. (2021). New consumer culture in China: The flower market and new everday consumption. London & New York: Routledge.
评阅中的论文
1. Liu, X., He, X., Li, F. & Zheng, X. Sustaining employee engagement through collaborative rivalry in high-intensity service market.
2. Liu, X. & Wen, Y. Producing an “unlikely cocktail”: A case study of the management of intra-organizational employee volunteerism.
3. 刘茜,王娴,李飞. 玩物养志:实践理论视角下的消费模式再造.